Privacy Policy

This following document sets forth the Privacy Policy for the website (hereafter: “we” or “us”).
Here we explain what we do with your personal data and why we do this. Any term not defined within this notice has the same meaning as defined by the GDPR (EU General Data Protection Regulation n°2016/679). We encourage you to take the time to review this policy entirely to be fully informed. Please contact us if you have questions regarding this statement.   We respect your privacy and are committed to protecting your personal data.  This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

What personal data do we process and what do we use it for?
Personal data, or personal information, means any information about an individual from which that person can be identified.  Below we state which personal data we process for each activity, why we use this personal data and what grounds we use for the relevant processing.  We will only use your personal data when the law allows us to.  Most commonly, we will use your personal data where we need to perform the contract we are about to enter into or have entered into with you or where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

When you order something from us
With every order you place with us we process the following personal data.

  • First name and surname
  • Delivery address (street, house number, postcode and city)
  • [Optional] billing address (street, house number, postcode and city) and company name
  • E-mail address
  • IP address

We process this personal data in order to process your order and to be able to answer possible queries regarding your order. The grounds for the processing are the agreement that we have made with you and the fulfilment of our legal obligations. These are our legal administration obligations.

If you create an account
To simplify ordering you can also choose to create an account. If you create an account and enter the relevant data, we will process the following personal data:

  • First name and surname
  • Entered addresses in the address book
  • Overview of your orders
  • Reviews
  • Prefered Payment Method
  • E-mail address
  • IP address
  • Possible store credit

We process this personal data in order to process your orders and to be able to answer possible queries regarding your order. We use your overview of orders and reviews to gain insight into the products you prefer. The grounds we use for processing your first name, surname, addresses, email address, preferred payment method and IP address are the implementation of the agreement that we have made with you and the fulfilment of our legal obligations. The ground we use for processing the overview of your orders and reviews is our legitimate interest in simplifying the transactions and gaining insight into the product preferences of our customers. This allows us to adjust the composition of the range of products to the preferences of our customers.

Browsing our website
When you visit our website and browse, we will process the following information:

  • Your approximate location based on a part of your IP address
  • What you do on our website, for example, what you click on
  • Your type of internet browser and the type of device that you use to visit our website

We process this data on the basis of our legitimate interest in improving our website and gaining insight into the product preferences of our customers.

When we send you our newsletter
We would like to use the newsletter to inform you of new developments and offers. If you subscribe to our newsletter, we process the following information:

  • E-mail address
  • Where you click in the newsletter

We use your e-mail address to send the newsletter to you.  You can unsubscribe from the newsletter by clicking the unsubscribe link in the newsletter or by withdrawing permission in your account at any moment. We use your click behaviour to determine which parts of the newsletter interest you. We use this information to compile our product offer on the site. We process your click behaviour based on our legitimate interest in gaining insight into the product preferences of our customers.

When you contact our customer service
Our customer service is there to answer queries and solve problems. You can ce-mail us through our contact us page, or send a message via social media, such as Facebook and Instagram.
We can assist you more efficiently by storing your data. For this, we process the following personal data:

  • Name
  • E-mail address
  • IP address

When you review our products
We collect reviews about our products or service provision in order to constantly improve the quality of our products and services. In order to collect reviews, we process the following personal data as a minimum:

  • E-mail address
  • Name

We collect the reviews in two ways: you can write a review for a product on our web store or you can write a review after completing your order.

Automated decision-making and profiling
We do not use automated instruments to make decisions about people. In addition to the data that is visible in your account we do not create a separate user profile for you. We do send you mailings and newsletters with content tailored to you. The content is determined by your purchases and the interests as gathered from your purchasing and click behaviour.

Retention periods and location
We store your personal data only for as long as required to achieve the objectives that your data has been collected for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We do not store the data outside the European Economic Area (EEA). The retention period that we adhere to is stated below for each processing.

Order on the website
We are legally required to store your data related to your orders (such as invoices and other accounting documents) for 7 years.

Ordering when using an account
We are legally required to store your data for 7 years. In addition to the storage of data for your orders as stated above, we store your data regarding your current and past orders as long as your account is active.
After removing your account, we will only store your data for as long as is legally required. If this is not the case the data regarding your account will be removed immediately (except for data regarding your orders, such as invoices and other accounting, which we are legally required to store for 7 years).

Browsing the website
We store your visitor data (such as cookies) only for as long as required and up to 24 months. After such period, we will ask to renew your consent or else the data will be deleted permanently.

Newsletter subscription
We can send newsletters if you have opted in to receive such newsletter and/or when you buy a product from our store. If you request to cancel your newsletter subscription, we will delete your email from our lists immediately.

Sharing personal data with third parties
Body & Fit will not sell your personal data to third parties and will only make this data available to third parties who are actively involved in carrying out your order. For example, DHL for delivering packages in the UK.
We can also share your data with partners that help us with:

  • supporting our customer service;
  • supporting our advertising and marketing campaigns;
  • supporting the process of customer surveys and obtaining ratings and reviews;
  • supplying financial services such as payment services, debt collection agencies and credit reporting agencies.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Our staff members and third parties commissioned by us are required to respect the confidentiality of your data.

Viewing, amending or removing data
You have the right to view, amend or remove your personal data. You also have the right to withdraw possible consent for data processing or submit an objection to the processing of your personal data. You are also entitled to the transferability of your data. This means that you can submit a request to us to send your personal data to you in a computer file, or to an organisation chosen by you. After confirming your identity, we will inform you no later than four weeks after receiving your request which personal data of yours we process or can possibly remove, protect or improve.
If you have created an account you can view your data at any moment and also make changes via the “My Account” page.
Should you wish to remove part or all of your personal data from our systems and/or get a copy of your personal data and/or rectify/modify information related to your personal data, please contact us.

Complaint procedures
If you have a complaint about the compliance with this privacy statement or about a violation of your legal rights, you can always contact us. In addition, you have the option to submit a complaint to the Belgian Data Protection Authority. To contact them, we refer you to their website

Business address:
Putkapelstraat 69
9051 Gent

The privacy statement was last edited on 6 april 2020.